The incredible shrinking Enquirer

Apparently, The Enquirer’s downsizing of its print edition earlier this year may not have been sufficient. Citing this article from the Newspapers & Technology website, The Business Courier is reporting The Enquirer may shorten the paper to 15 inches by 10.5 inches from the current 22.75 inches by 11 inches but would keep the same sectioning. David Preisser, The Enquirer’s Vice President of Operations, said focus groups love the new format and particularly like the additional use of color it will allow. Preisser said a decision on the new format should be made fairly soon, but there is no timetable to implement it. What does it say about a newspaper when focus groups like it in an even smaller format?